Creating a central hub for a global communications and event management company, giving brand consistency while allowing for the provision of local content and language
About MCI Group
MCI is a globally integrated association-, communication- and event management company. Their combined expertise enables them to offer strategy, creativity and execution in the fields of Association Management, Performance Improvement, Professional Congress Organization (PCO), and Meetings & Events.
MCI is the preferred partner for multinational companies and regional or global associations with offices currently in 49 cities in Europe, the Middle East, Asia-Pacific, North and South America. With 1400 plus employees representing over 50 different nationalities and speaking over 60 different languages, it offers local knowledge through a completely international team.
MCI needed to balance its strength as a global provider of solutions with the ability to deliver locally focused packages. In order to do this Nemetos delivered a central global site, outlining the company’s core strengths. This was combined with the ability for the local organisations to build on the central site to profile their own organisations – sharing certain global content, and producing some locally. This also facilitated the translation process as the volume was reduced and tasks performed in the regions.