Monolith - “A large [...] structure regarded as indivisible and slow to change.”
Sound familiar? If your digital team is using an enormous, bloated Content Management System to manage every part of your brand’s online shopping experience, it probably does.
Your job centres around increasing revenue through creative and engaging customer experiences which keeps buyers coming back for more.
Yet you're racing to respond to market trends with a sluggish CMS, battling with developers to make tiny site changes, and jumping through multiple hurdles at every product launch.
The truth is, you’ve outgrown your CMS and it is no longer fit for your business needs. It’s time to change your online strategy, and with that comes understanding what else is out there to offer you the flexibility to build experiences as you want them to be, using the systems that make sense to YOU.
Whilst this may sound like a techy conversation it’s actually so much more.
Your customer experience is built upon platforms that allow you to keep up with market demand, which is where a MACH based strategy could be game changing.
Have a watch of our video, and find out about the next generation of digital experience.