Manufacturers can no longer rely on traditional distribution networks to do their marketing for them.
Around 80% of consumers now research products online and compare an average of four competing products before making a purchasing decision. Businesses must begin looking beyond the traditional business-to-business (B2B) model and build relationships directly with their end-customers, to compete.
Manufacturers need to insert themselves into the consumer purchasing decision to do this.
Rather than relying on selling to a distributing agent or retail partner, manufacturers need to work harder to educate consumers about their products. In turn:
The result? A merging of the B2B and B2C models to create a new B2B2C concept, where manufacturers take a dual focus on building relationships with traditional distribution partners and end-consumers. A B2B2C website provides a space where consumers can come to learn about your products, before they enter the retail space.
Work with us to develop a tailored digital strategy, that puts your customers back at the centre.
Leister extended personalised customer experience to digital customers, by helping their end-consumers search, compare and select specialised systems in over 100 languages