G4S Case Study

Supporting Website Transformation and Future Growth for G4S

G4S are the world’s leading global integrated security company, specialising in the provision of security and related services to customers across six continents.

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Background

Nemetos have been G4S’s development partner since 2011. Recently, we completed a project to redesign and rebuild G4S’s entire portfolio of 100+ country websites from the ground up in Sitecore version 8, making the most of its responsive design offerings, the experience editor and component-led design.

Nemetos are an extension of our own team. They provide us with ongoing support and help us to evolve our Sitecore strategy.

Charlotte Borthwick, Digital Communications Manager, G4S

Challenges

G4S had a number of requirements behind the decision to undertake this website rebuild. In particular, they wanted to:

  • Ensure they were running the latest version of Sitecore
  • Have the ability to scale – Sitecore allows G4S to build multiple sites for their country sites and other businesses on the same platform
  • Deliver content that meets the needs of their specific audiences by type and location
  • Implement a fresher design across every section of their websites
  • Give their editors more design options and more features to use on their site by using a component based design
  • Stay at the forefront of modern website design, telling the G4S story in a personal and engaging way, bringing their services to life
  • Enable all the marketing and personalisation tools of Sitecore to be used as part of their ongoing website strategy.

Solutions

Nemetos worked closely with G4S to:

  • Deliver higher levels of engagement and interaction on the website. We achieved this by moving to a future-proofed, responsive design that dramatically improved the mobile experience
  • Support G4S’s continuing growth by ensuring high performance across the website, even at peak traffic times. Migrating from a static server to the cloud resulted in a scalable platform that is able to support the multiple versions and languages hosted by the G4S site
  • Implement a solid foundation utilising Sitecore’s Helix design standards and first-class coding.
  • Make the site user-friendly so that numerous editors could easily build and manage their own websites. A custom library of components (promotional blocks, contact forms, job feeds and others) was designed and built so that editors can effectively build their own sites with minimal effort.

Results

The new G4S website went live in March 2017 and provides:

  • A future-proofed platform for supporting the business in the future
  • A user-friendly componentised design that means G4S are able to become more and more self-sufficient in supporting their Sitecore solution
  • Significant savings for their subsidiary businesses by doing away with the need for other CMSs
  • Improved governance of website-related issues
  • Streamlined use of CMSs and hosting throughout the business
  • The opportunity to take advantage of modern customer communication tools including personalised content and email marketing.

Technical Specifics

The project spanned a number of technologies, including:

  • Cloud migration to Amazon Web Services (AWS) cloud
  • Internationalisation using Sitecore’s language features, allowing editors to add language layers to each item of content
  • Code optimisation using Sitecore Helix guidelines and development practices
  • Integration with plugins such as Investis share price feeds, Forward Search, and TribePad job feeds for job vacancies in each country.
Nemetos has supported the G4S Global suite of websites since 2011. We rely on Nemetos to maintain our solution, specify and produce new features, and upgrade our solution when needed. Nemetos provides us with technical expertise, solid communication and expert technical project management - ensuring our online presence is fully supported.

Charlotte Borthwick, G4S

The Future

Now that G4S have their global group of websites and subsidiary business sites on Sitecore 8 they are in a strong position to take their Sitecore plans to the next level of digital maturity. In particular they are:

  • Appointing a Sitecore strategic partner and SEO partner to work alongside Nemetos to take their Sitecore use to the next level
  • Including marketing and personalisation features in future development plans
  • Introducing Geolocation tools soon to ensure audiences are directed to the correct country sites
  • Integration with Salesforce to add real business value through lead generation and also helping to demonstrate the ROI of our websites
  • Exploring how they can use the site to attract new customers and increase engagement, including increased social media integration.
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