Digital Marketing Analytics

Digital Marketing

Your online presence is more than 'just' a website. With customers expecting everything from personalisation to relevant, engaging content, there is a lot to consider in an increasingly competitive landscape. That is why we offer a comprehensive array of digital marketing services to give you the edge you need.
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Customer Engagement

We work with our clients to understand exactly what their customers want, need, and expect. Together, we not only give your customers the best experience possible but we also work with you to improve customer service operations.

By creating intuitive sites that streamline the user experience, we ensure your customers are able to quickly find whatever they are looking for. This approach strikes the balance between customer self-service and customer centre - saving you time and money.

The Sitecore Customer Engagement Platform has broken new ground in customer experience for many years, but if it is not set up correctly you will struggle to use the tools effectively. We can help you put together a site that uses every aspect of the Sitecore Engagement Platform.

Social Platforms

We work with Telligent to enhance your site with forums, wikis, blogs, and knowledge sharing in tandem with Komfo’s media relationship software that tracks and manages your communications, so you can engage with and improve your social interaction with your customers.

Sitecore also has a social media connector that allows out of the box integration with large social media platforms, allowing customers to use Google or Facebook login to access your site. We can also develop plugins for your site to ensure it is integrated with any other social media platforms.
Nemetos has supported the G4S Global suite of websites since 2011. We rely on Nemetos to maintain our solution, specify and produce new features, and upgrade our solution when needed.

Charlotte Borthwick - G4S

Personalisation

One of Sitecore’s main attractions is its personalisation features. Although it may seem challenging to set up, the benefits are enormous, and we will be on hand to guide you through the discovery phase, help you create personas and user journeys, and kick off everything you need to get things started.

Once these are done we map them into Sitecore and use a phased approach to test our findings, giving us the opportunity to iterate and finesse how we personalise your site. If you have limited resources or time we can also help identify quick wins to test out the personalisation features.

The most common stumbling blocks we see when clients try to implement personalisation tend to be technical. Their site is either not set up correctly or their database cannot handle all of the requests. We have the know-how to solve these problems, so get in touch to find out more.

Marketing Strategy

The most successful marketing campaigns will focus on clear business metrics and with a strong understanding of your customer base. However - creating a long-term strategy like this is often easier said than done.

We will work with you to outline your KPIs, develop detailed, data-driven personas to understand your customers, and on the back of this, create short-term quick wins and long-term strategies to drive real value for your business. 

Our strategic work ranges between everything from "Getting Started" workshops to developing roadmaps together. Why not get in touch to discover more.

Marketing Automation

Sitecore allows you to create automated online campaigns for your visitors, allowing you to adapt your digital experience in order to nurture your customers through a relevant conversion funnel for them.

Marketing Automation can also tie into relevant, related systems, including Sitecore's EXM (Email Experience Manager), which allows you to continue to nurture your visitors even after they've left your website. 

We have experience with everything from setting up, to running, and reviewing your campaigns, and can guide you through this full, iterative process to maximise on the impact of each visitor.

← Language and Translations

We work with international clients on multilingual sites and know how to help if you have a multilingual audience.

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